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October 28, 2021

Big Boost

Expert Arts Technicians

ArtSugar, the Charity and Instagram-Pushed Economical Art Retailer, Raises Seed Spherical from Female Founder-Concentrated Curate Funds

3 min read

NEW YORK, July 12, 2021 /PRNewswire/ — ArtSugar (artsugar.co), the feminine-launched e-commerce retailer pioneering art curation for the Instagram generation, now announced the elevate of a $500,000 seed round. The new financial investment was from Curate Money (curate.funds), a enterprise capital firm empowering female founders to accelerate their paths to achievements.

ArtSugar uniquely solves the worries millennials and Gen Z experience when browsing for artwork and dwelling decor – primarily an overwhelming amount to pick from and expensive original will work. ArtSugar properly bridges the hole in between mass-produced wall art & decor at major-box stores and superior-end great artwork, boasting an exclusive variety of affordable art prints, sculptures and household products by artists preferred on Instagram together with in-property styles. ArtSugar is expertly curated by founder, CEO, and fine artist Alix Greenberg to match a distinctively glamorous, on-trend, and uplifting aesthetic. In addition, ArtSugar donates proceeds from each obtain to notable charities this kind of as God’s Appreciate We Deliver, Gyrl Marvel, and The Trevor Job.

With an MA from Christie’s and a BFA from Cornell, Greenberg commenced her experienced profession at Christie’s and held positions with artist Peter Tunney and at Skarstedt Gallery right before founding ArtSugar in 2017. It has attracted celebrity & influencer enthusiasts these types of as Lance Bass, Katherine Schwarzenegger, and Bella Thorne.

“Curate Funds is psyched to join ArtSugar and Alix in their mission to change how millennials and Gen Z get artwork,” mentioned Carrie Colbert, founder & CEO of Curate Money. “ArtSugar both honors and compensates artists today and equips art collectors of the long term with its curated, eye-catching variety and available value issue. We appear to devote in companies that are effectively leveraging social media to market and sell to the millennial customer, and ArtSugar is accomplishing that incredibly. Furthermore, Alix has a discerning eye and appreciates what the stylish female customer wants in her dwelling.”

ArtSugar skilled an 80% increase in year-more than-12 months earnings since March 2020. This financial investment is well timed as on the net artwork gross sales doubled in value from 2019 to reach a large of $12.4 billion, and as 71% of Individuals prepare to redecorate in 2021. The funding from this financial investment will be used to develop ArtSugar’s product or service line, develop immersive in-human being encounters, develop the company’s artist repertoire, and enhance its e-commerce consumer encounter.  

By showcasing artists resonating on Instagram, ArtSugar’s assortment is “pre-authorised” and primed to curiosity its social media-minded audience. These items are ideal for posting on social media, far too prospects can switch up their decor to match their moods and feeds without the need of the sticker shock. Select artists on the system include Michael Turchin, Angie Crabtree, and Betsy Enzensberger. Curate Capital’s notable investments include Packed Bash, Park Place Payments, and Glamhive.

“We’re thrilled by the assistance of Curate Cash so we can get ArtSugar’s unparalleled small business design to the subsequent degree. Carrie and I satisfied in the most on-brand way – via Instagram DM. With a passion for color and artwork, together with her personal Instagram influence, Carrie is the great partner for the ArtSugar brand name,” reported Greenberg. “With our distinctively social media-pushed, philanthropic mission, we have established an immersive, enjoyable and unparalleled artwork & decor buying knowledge.”

About ArtSugar:
ArtSugar solves the challenges millennials and Gen Z deal with when shopping for artwork. ArtSugar properly bridges the hole concerning mass-produced wall art & home decor and the substantial-end unique artwork industry with an distinctive variety of eye-catching, very affordable artwork prints & decor by well-known artists on Instagram, expertly curated by founder & good artist Alix Greenberg. Plus, ArtSugar donates proceeds from each buy to a variety of notable charities.

About Curate Money:
Immediately after investing in feminine-founded businesses for five many years with her have funds, Carrie Colbert released Curate Funds. Launched in 2020, Curate Money invests in providers by girls for gals. With a uniquely totally feminine ecosystem in the enterprise cash place, Curate boasts a greater part of feminine LP buyers in a woman-founded and led enterprise money fund investing in firms by women to satisfy the one of a kind wants and desires of the female buyer. As such, the fund is business-agnostic, but relatively appears to be like throughout field traces to come across the ideal financial commitment alternatives in girls-pushed organizations.

Get in touch with: Jourdann Lubliner, [email protected]

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