Ventes Avenues, Picsart and Myntra arrived together to improve consciousness and produce buzz about the 13th version of their Stop of Purpose Sale (EORS) held in December 2020. This never-explored-just before information integration possibility led us to gain BRONZE at the 12th version of e4m’s Indian Electronic Internet marketing Awards (IDMA) 2021.
The IDMA awards which have been formulated by the exchange4Media Group is a person of the most coveted Awards in the Mobile Marketplace given that its inception in 2010. It acknowledges and acknowledges people advertising strategies that employ an productive cellular marketing and advertising technique which is a combination of innovation, idea, execution, and final results. Judged by the leading guns from the industry, these awards have developed bigger with each passing yr.
They received the award for the classification “Ideal Campaign- Use of Cellular and Cell Monetization”. This is a group that awards strategies that extensively used Mobile for advertising and marketing which led to a successful advertising campaign ensuing in greater shopper action, profits, and engagement.
Myntra had a straightforward goal in brain when checking out choices for this campaign—boost engagement and crank out excitement all over EORS 2020. We wished to generate awareness amongst the youthful, style-oriented, and digitally lively youth of the region by way of an partaking activity. Picsart ranks among the Top applications in the Picture & Video group on both equally iOS and Android in India. With a big articles-driven viewers foundation, this platform was an acceptable fitment for this action.
Picsart built-in a branded written content device for Myntra, which was customised with distinctive frames, stickers, filters, a tagline alongside with Myntra’s logo for branding. The innovation was promoted less than “Replay,” which is Picsart’s most utilized element for increased achieve. “Replay” provides a move-by-phase guidebook to users to recreate the primary picture’s modifying effects on their very own picture in a couple of straightforward clicks. We ideated 2 Replays for Myntra with their model ambassadors. Just about every Replay experienced a unique body, filter, and a catchy tagline to depict the EORS.
General, this was an very successful marketing campaign where the notion was to use innovation, creativity, and social media as the crucial components to get to out to pertinent audiences.
Achint Sethia, Vice President, Marketing and advertising at Myntra commented, “We are delighted that our function has been recognized among the very best in the region by the jury and come to feel honoured as the recipient of this award. The reality that we get to share this accomplishment with our dependable companions, Ventes Avenues and Picsart is just the icing on the cake. Our major concentration for this marketing campaign was to develop pleasure around our flagship occasion, EORS and so we turned to Picsart’s content material integration device referred to as Replay which delivered benefits beyond anticipations, many thanks to the wonderful group at Picsart, the Replays garnered additional than 80 million sights in a week. This collaboration was a amazing experience for us, and we glimpse ahead to a lot more these endeavours in the future. We would like to thank the jury associates and Trade4media team for recognizing our attempts and conferring this award.”
Ravish Jain, Nation Head of Picsart, India reported, “Innovation and limitless creativity have usually been the spine of Picsart. As one of the world’s major picture enhancing apps, with far more than a billion edits just about every month, we are a normal fit for advertising strategies to generate recognition and have interaction audiences. This partnership with Myntra was a to start with-of-a-kind in India and we are extremely content how it had produced an effects. We are thrilled to win the “Ideal Campaign- Use of Cellular and Cellular Monetisation” together with Ventes Avenues and Myntra. It is a testomony of the excellent work that the team has completed to make it a profitable campaign. We see this award as further validation of our top position in the inventive editing app field and visible storytelling development in India”
Fauzan Rahim, Co-founder, Ventes Avenues, commented, “Winning an award is usually very distinctive, it demonstrates that our work has stood out and still left a mark in the minds of a distinguished jury. We are really elated to have attained this feat with Picsart and Myntra. The aim of this campaign was to use Picsart’s written content integration device known as Replay to create excitement all around Myntra’s EORS campaign. To be able to garner 80 million sights on the Replays in just 6 days would not have been possible devoid of the Picsart team’s guidance. We glance ahead to curating additional these types of partaking, innovative strategies for models on the Picsart app. We would also like to lengthen our gratitude to the IDMA awards jury for observing prospective in our campaign & recognizing our function.”
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